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ICMEI Invited Discussion on Changing Scenario of Events

New Delhi: International Chamber of Media And Entertainment Industry in association with AAFT School of PR Events and Advertising invited people from Industry to discuss the changing scenario of events in India.

“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort. Some people look for a beautiful place. Others make a place beautiful and that is the job of people who belong to this segment of business called Events,” said Dr. Sandeep Marwah President of Chamber and Marwah Studios.

“It is not the strongest of the species that survive, not the most intelligent, but the one most responsive to change. Time has come when we have to peep into other boxes what can bring back excitement to life. Without events we are a gloomy society,” added Dr. Marwah and initiated the discussion.

“Time is a sort of river of passing events, and strong is its current; no sooner is a thing brought to sight than it is swept by and another takes its place, and this too will be swept away. We have already started our events on web and response is fantastic. No doubt that events are the part & parcel of media and entertainment industry and it has accrued loss of billions of rupees in last 100 days,” said Dr. Sanjeev Layek Executive Secretary of WASME.

“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” Dr. George V. Antony read the quote of James Dean. He expressed how events associated with management ans education have changed the shape and attracting required crowd for the same.

“The only way to do great work is to love what you do, that’s what I am doing by performing for the camera ad I know its reaching people through social media. I have just finished few shows last week,” said Jaya Pridarshini renowned Classical Dancer.

“It was a difficult stage for all of us as we need live audience to perform classical dance. Even young dancers who were learning from me now have to use web for training. We have lost fun in performing and missing on the appreciation from the live audience,” said Anu Sinha Kathak exponent.

Hriju Shah renowned music director, Acharya Mukesh Sharma a yoga expert, Film director Raju Prasekar also spoke on the subject in detail. Chetan Joshi is a noted flautist in the Hindustani classical music tradition expressed his views and won the hearts of the participants when he played the flute on the web.

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