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8th Atal Bihari Vajpayee National Award for Promotion of Art & Culture – Lifetime Achievement Award Conferred Upon Dr. Vibhuti Narain Rai. Noida, October 2025: The 8th Atal Bihari Vajpayee National Award for the Promotion of Art and Culture was celebrated with grandeur during the 11th Global Literary Festival Noida 2025 at Marwah Studios, Film City, Noida. The highlight of the evening was the presentation of the Lifetime Achievement Award to Dr. Vibhuti Narain Rai, a renowned author, intellectual, and former Director General of Police, Uttar Pradesh, for his exceptional contribution to Indian literature and his enduring service to society through art, thought, and leadership.

The prestigious ceremony was graced by Mr. Sujeet Kumar Mishra, Secretary General, Election Commission of India; Dr. Prem Bhardwaj ‘Gyanbhikhshu’, Renowned Author; Dr. B. L. Gaur, Renowned Author; and Dr. Neeraj A. Sharma, Hon. Consul General of Palau. Distinguished writers, poets, diplomats, and cultural representatives gathered to celebrate this momentous occasion that honored the spirit and legacy of the late Shri Atal Bihari Vajpayee, one of India’s most beloved leaders, poets, and visionaries.

In his address, Dr. Sandeep Marwah, President of Marwah Studios and Chancellor of AAFT University, spoke about the importance of acknowledging artistic and cultural excellence. “Awards such as the Atal Bihari Vajpayee National Award symbolize our collective respect for creative minds who dedicate their lives to enriching society. They inspire the next generation to uphold the values of truth, integrity, and cultural pride that our great leader Atal ji stood for,” said Dr. Marwah.

Expressing his heartfelt gratitude, Dr. Vibhuti Narain Rai spoke his heart out before a large and appreciative audience, sharing his reflections on literature, public service, and the ideals of Shri Atal Bihari Vajpayee. His emotional address deeply resonated with the gathering, highlighting the enduring connection between art, intellect, and nation-building.

The Atal Bihari Vajpayee National Award for Promotion of Art and Culture, instituted by Marwah Studios under the aegis of ICMEI – International Chamber of Media and Entertainment Industry, holds the distinction of being the first national award in India established in the name of Shri Atal Bihari Vajpayee, celebrating his unmatched legacy in art, literature, and statesmanship.

ICMEI and AAFT School of Hospitality and Tourism Present “Cuisines from Palau” During 11th Global Literary Festival Noida at Marwah Studios. Noida, October 2025: The ICMEI – International Chamber of Media and Entertainment Industry in collaboration with the AAFT School of Hospitality and Tourism showcased a delightful culinary experience titled “Cuisines from Palau” during the 11th Global Literary Festival Noida 2025 at Marwah Studios, Film City, Noida.

The exclusive event was inaugurated by Dr. Neeraj A. Sharma, Hon. Consul General of Palau, in the presence of an elite gathering of diplomats, authors, academicians, and cultural representatives from India and abroad. The presentation celebrated the vibrant flavors, traditions, and cultural richness of the Pacific island nation of Palau.

Speaking on the occasion, Dr. Sandeep Marwah, President of Marwah Studios and Chair of the Indo Palau Film and Cultural Forum, said, “Food is one of the most powerful expressions of culture. By bringing the cuisines of Palau to India, we not only introduce unique culinary traditions but also strengthen the bonds of friendship and cultural exchange between our two nations. ICMEI and AAFT are proud to promote such meaningful collaborations that build understanding through art, culture, and gastronomy.”

In his address, Dr. Neeraj A. Sharma, Hon. Consul General of Palau, appreciated the efforts of ICMEI and AAFT for creating a platform that highlights the cultural and culinary essence of different countries. “Palau is a land of pristine beauty and rich traditions. Through this event, we share a taste of our culture with the people of India, reinforcing the growing friendship and cooperation between our two nations,” said Dr. Sharma.

The event was part of a larger initiative by the Indo Palau Film and Cultural Forum under the umbrella of ICMEI to foster stronger cultural relations through creative exchange programs, food festivals, and artistic collaborations.

8th Atal Bihari Vajpayee National Award for Promotion of Art and Culture Inaugurated During 11th Global Literary Festival Noida at Marwah Studios. Noida, October 2025: The 8th Atal Bihari Vajpayee National Award for the Promotion of Art and Culture was inaugurated with grandeur and reverence during the 11th Global Literary Festival Noida 2025 at Marwah Studios, Film City, Noida. The event paid rich tribute to the late Prime Minister of India, Shri Atal Bihari Vajpayee, an iconic leader, statesman, and poet whose legacy continues to inspire generations across India and the world.

The prestigious ceremony was graced by Mr. Sujeet Kumar Mishra, Secretary General, Election Commission of India; Dr. Prem Bhardwaj ‘Gyanbhikhshu’, Renowned Author; Dr. B. L. Gaur, Renowned Author; and Dr. Neeraj A. Sharma, Hon. Consul General of Palau. The occasion was marked by a deep sense of pride, emotion, and commitment to the ideals Vajpayee stood for—culture, unity, peace, and artistic expression.

Addressing the distinguished gathering, Dr. Sandeep Marwah, President of Marwah Studios and Chancellor of AAFT University, spoke passionately about his personal association and cherished interactions with the late Prime Minister. “Atal Bihari Vajpayee ji was not only a great leader but also a philosopher, poet, and visionary who valued art, culture, and literature as the soul of our nation. It gives me immense pride to share that this is the first national award in the country constituted in his name, honoring his unparalleled contribution to India’s cultural and literary heritage,” said Dr. Marwah.

All the dignitaries present at the event fondly recalled their memories and experiences with Shri Atal Bihari Vajpayee, reflecting on his humility, poetic brilliance, and his unwavering commitment to national development through peace and inclusivity.

The award, instituted by Marwah Studios and supported by ICMEI – International Chamber of Media and Entertainment Industry, continues to celebrate individuals and institutions contributing significantly to the promotion of Indian art, culture, and literature—values that Vajpayee ji upheld throughout his life.

The ceremony, held as part of the 11th Global Literary Festival Noida 2025, once again reaffirmed Marwah Studios’ leadership in blending art, culture, and creative excellence on a global platform.

Poster of Dr. Sarvepalli Radhakrishnan Launched at 11th Global Literary Festival Noida 2025. Noida: A special moment of reverence and inspiration marked the 11th Global Literary Festival Noida 2025 at Marwah Studios, Film City Noida, with the launch of a commemorative poster of Dr. Sarvepalli Radhakrishnan, the great philosopher, educationist, and former President of India.

The launch ceremony was inaugurated by distinguished literary and cultural personalities — Sona Sharma, Author; Vandana Rag, Fiction Writer; Vivek Mishra, Author; Michael Pal, Cultural Director, Embassy of Austria; Faisal Mahmud, Minister (Press), High Commission of Bangladesh; and Dr. Umapati Dixit, Renowned Author, Central Hindi Institute and Dr Sushil Bharti.

Dr. Sandeep Marwah, President of Marwah Studios and Chair for the Sarvepalli Radhakrishnan Forum, expressed deep admiration for the legendary thinker. He said, “Dr. Sarvepalli Radhakrishnan was not only a great philosopher and teacher but also a beacon of wisdom who shaped India’s intellectual and moral vision. His thoughts on education, ethics, and humanity continue to guide generations. Launching this poster is our humble tribute to his everlasting contribution to the nation.”

The dignitaries present spoke on Dr. Radhakrishnan’s immense influence on modern Indian thought, his global vision, and his role in promoting education as the foundation of national progress.

The event reflected the festival’s commitment to celebrating the literary and philosophical icons who have defined India’s cultural identity and intellectual heritage.

Seminar on “The Role of Literature in Shaping National Identity” Held at 11th Global Literary Festival Noida 2025. Noida: A thought-provoking seminar on “The Role of Literature in Shaping National Identity” was organized during the 11th Global Literary Festival Noida 2025 at Marwah Studios, Film City Noida, bringing together eminent authors, diplomats, and cultural representatives for a meaningful exchange of ideas.

The session was inaugurated by Sona Sharma, Author; Vandana Rag, Fiction Writer; Vivek Mishra, Author; Michael Pal, Cultural Director, Embassy of Austria; Faisal Mahmud, Minister (Press), High Commission of Bangladesh; and Dr. Umapati Dixit, Renowned Author, Central Hindi Institute.

Each distinguished speaker shared their unique perspective on how literature serves as a mirror of a nation’s soul and contributes to building its identity and values. The discussions highlighted how stories, poetry, and creative expressions reflect the struggles, aspirations, and collective consciousness of societies, helping to shape and sustain national character.

Dr. Sandeep Marwah, President of Marwah Studios and Founder of the Global Literary Festival, in his address, said, “Literature has the power to define nations—it preserves history, evokes emotion, and nurtures cultural pride. Writers are the true architects of identity and heritage through their words.”

The seminar generated deep intellectual engagement, fostering cross-cultural dialogue and understanding among participants and guests from different countries.  Dr. Sushil Bharti, Festival Director, proposed a warm vote of thanks, appreciating the valuable insights shared by the panelists and the active participation of the audience.

The session concluded with a collective acknowledgment that literature remains one of the most powerful instruments in shaping the moral, cultural, and emotional fabric of a nation.

Noida: The 11th Global Literary Festival Noida 2025 at Marwah Studios, Film City Noida, celebrated the rich and diverse culinary heritage of Bangladesh through a special event titled “Cuisines from Bangladesh”, organized by the International Chamber of Media and Entertainment Industry (ICMEI) in association with the AAFT School of Hospitality and Tourism.

The event was inaugurated by Mr. Faisal Mahmud, Minister (Press), High Commission of Bangladesh, who appreciated the initiative of promoting cultural exchange through the art of cuisine. He said, “Food carries the essence of our identity, emotions, and traditions. The presentation of Bangladeshi cuisine at this global platform beautifully reflects the warmth, hospitality, and vibrant culture of Bangladesh.”

Dr. Sandeep Marwah, President of Marwah Studios and Chair for the Indo Bangladesh Film and Cultural Forum, welcomed the distinguished guest and emphasized the role of food in strengthening international relations. “Cuisine is a universal language that unites people beyond borders. This showcase of Bangladeshi flavors adds a wonderful cultural dimension to our festival and enhances our bond with Bangladesh,” said Dr. Marwah.

The students and faculty of the AAFT School of Hospitality and Tourism prepared an impressive menu featuring traditional Bangladeshi dishes that highlighted the nation’s culinary richness and diversity. The event provided guests a unique opportunity to experience the authentic taste of Bangladesh while celebrating the spirit of friendship and cooperation between the two countries.

The presentation of “Cuisines from Bangladesh” added a meaningful cultural flavor to the 11th Global Literary Festival Noida 2025, furthering ICMEI’s mission of promoting global unity through art, culture, and creativity.

Noida, 2nd October 2025: The International Chamber of Media and Entertainment Industry (ICMEI) and the AAFT School of Hospitality and Tourism proudly presented the Cuisines from Timor-Leste during the 11th Global Literary Festival Noida 2025, held at Marwah Studios, Film City Noida. The unique culinary showcase brought the authentic flavors and cultural richness of Timor-Leste to the Indian audience, creating a beautiful bridge of taste, tradition, and friendship. The event was graced by H.E. Karlito Nunes, Ambassador of Timor-Leste to India, who inaugurated the special food segment under the banner of the Indo Timor-Leste Film and Cultural Forum. The occasion celebrated the growing cultural collaboration between India and Timor-Leste through art, cuisine, and creative exchange. Speaking on the occasion, Dr. Sandeep Marwah, President of Marwah Studios and the Festival, said, “Food is one of the most powerful mediums of cultural diplomacy. Through initiatives like these, we not only introduce the world to diverse cuisines but also strengthen our global friendships. The flavors of Timor-Leste beautifully express the warmth and simplicity of its people.” H.E. Karlito Nunes, while addressing the gathering, shared, “We are delighted to see Timor-Leste’s cuisine featured at this international platform. It is through such initiatives that nations come closer and people understand each other’s cultures in the most delightful way — through food.” The audience, which included international delegates, writers, filmmakers, and students, enjoyed traditional dishes from Timor-Leste, applauding the efforts of AAFT’s hospitality students for recreating authentic flavors. The event further strengthened the cultural partnership between India and Timor-Leste, reaffirming ICMEI’s commitment to promoting art, culture, and international cooperation.

Kuchipudi Dance Recital by Drisha Trehan Mesmerizes Audience at 11th Global Literary Festival Noida 2025. Noida, 2nd October 2025: A spectacular Kuchipudi dance recital by Drisha Trehan, disciple of the legendary Padma Bhushan Raja and Radha Reddy, set the stage ablaze at Marwah Studios, Film City Noida, during the ongoing 11th Global Literary Festival Noida 2025. The grand performance drew a jam-packed auditorium filled with dignitaries, writers, artists, and lovers of Indian classical art.

The evening witnessed the august presence of H.E. Karlito Nunes, Ambassador of Timor-Leste to India, and Ms. Magdalena Rigamonti, Senior Polish Journalist, who were deeply moved by the young artiste’s captivating performance.

Drisha Trehan’s elegant movements, expressive abhinaya, and rhythmic grace brought alive the timeless beauty of Indian classical dance. The audience responded with repeated rounds of applause, enthralled by her precision, emotion, and vibrant stage presence that reflected years of rigorous training under her esteemed Gurus.

H.E. Karlito Nunes, in his remarks, praised the mesmerizing recital, calling it “a reflection of India’s deep-rooted cultural heritage and artistic brilliance.” He later presented a memento to Drisha Trehan as a token of appreciation.

Ms. Magdalena Rigamonti, the renowned Polish journalist, expressed her admiration, saying, “It was an electrifying performance. The young dancer conveyed poetry through movement — every gesture told a story. The audience was simply spellbound.”

Speaking on the occasion, Dr. Sandeep Marwah, President of Marwah Studios and Chair for the Global Literary Festival Noida, said, “Art and literature are two expressions of the same soul. This performance has once again reminded us that India’s cultural strength lies in its traditions and the youth who keep them alive. We are proud to host such inspiring talent at GLFN 2025.”

The mesmerizing recital added a soulful cultural dimension to the 11th Global Literary Festival, leaving an indelible mark on every spectator.

11th Global Literary Festival Noida 2025 Concludes with Historic Success – Declared the World’s Biggest Academic Literary Festival. Noida, 3rd October 2025: The 11th Global Literary Festival Noida (GLFN) 2025, organized by Marwah Studios in association with the International Chamber of Media and Entertainment Industry (ICMEI), came to a magnificent conclusion after three days of vibrant literary and cultural celebrations.

With an extraordinary participation of 90 countries, 40 major events, and an overwhelming footfall of over 18,000 visitors, the festival has been officially declared as the biggest Academic Literary Festival in the World. No academic institution across the globe has ever attempted a festival of such scale, grandeur, and intellectual diversity.

The three-day mega celebration was packed with an array of dynamic programs including workshops, seminars, symposiums, interactive sessions, book readings, poster launches, book releases, Nukkad Natak, entertainment programs, retrospectives of renowned writers, photography and painting exhibitions, a food festival representing different nations, and a vibrant handicraft mela.

The festival also recognized excellence through prestigious awards such as the Suraj Parkash Sahitya Ratan Award and the Atal Bihari Vajpayee National Award for Promotion of Art and Culture. Adding further grandeur, a fashion show was staged to showcase the rich Indian ethos while aligning with the vision of Hon’ble Prime Minister Shri Narendra Modi’s initiative “Vocal for Local”, highlighting the essence of India’s cultural and creative industries.

Speaking at the closing ceremony, Dr. Sandeep Marwah, President of Marwah Studios and Founder of GLFN, expressed pride at the festival’s success: “This year’s edition has set a global benchmark. We have not only celebrated literature but created a historic academic platform where the world came together to share knowledge, creativity, and culture. This is a proud moment for India, and a new milestone for the literary world.”

The 11th GLFN 2025 ended on a high note, reinforcing its identity as a global hub of literature, creativity, and cross-cultural dialogue, promising an even larger and more inspiring edition in the years to come.